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Arkyve: Don't Mess With My Sh!t
Project type
Commercial, Branded Content
Date
November 2024
Location
New York City
I wrote, directed, and executive produced a Black Friday commercial for "Arkyve," a streetwear brand famous for its unique crochet hats worn by celebrities such as Kai Cenat, IShowSpeed, BabyTron, Famous Dex, and many more.
The story revolves around a boy who steals his older brother's Arkyve hat and transforms into an adult version of himself in Manhattan.
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